Privacy Policy
This Privacy Policy explains how Agency Learning Lab collects, uses, stores and protects personal information when you visit our website, create an account, purchase a program, communicate with us or use our learning services.
Last Updated: 3 September 202601. Who We Are
Agency Learning Lab (SMC-PRIVATE) Limited operates agencylearninglab.com and provides practical educational programs, learning materials, structured frameworks, templates and student support for building and managing digital agencies.
References to “Agency Learning Lab,” “we,” “us” or “our” in this Privacy Policy refer to Agency Learning Lab (SMC-PRIVATE) Limited.
02. Information We Collect
Depending on how you interact with our website and services, we may collect:
- Your full name and account information.
- Your email address and WhatsApp or telephone number.
- Login credentials, including a securely processed or encrypted password.
- Payment-related information, including transaction references and payment screenshots submitted for manual verification.
- Information about your enrolled programs, course progress, lesson completion and account activity.
- Questions, support requests, feedback and messages you send to us.
- Technical information such as IP address, browser type, device information, pages visited and security logs.
- Marketing consent and WhatsApp communication preferences.
We do not request your complete banking password, ATM PIN, private cryptocurrency key or account security code.
03. How We Use Your Information
We may use your information to:
- Create, maintain and secure your student account.
- Verify payments and activate purchased digital access.
- Provide course materials, progress tracking and support.
- Send essential account, payment, security and service notifications.
- Respond to questions, complaints and technical support requests.
- Maintain records relating to consent, payments and student access.
- Prevent fraud, misuse, unauthorized access and security threats.
- Improve our website, educational programs and student experience.
- Comply with legal, regulatory and accounting obligations.
04. WhatsApp Communications and Consent
Required Operational Communications
Where necessary to provide a service requested by you, we may use your WhatsApp number for payment verification, account activation, course-access information, essential reminders, security notices and student support.
Optional Marketing Communications
Promotional messages, offers and marketing updates are optional. We will only send these where you have separately agreed to receive them.
You can withdraw marketing consent at any time by replying STOP on WhatsApp or emailing info@agencylearninglab.com . Valid opt-out requests are actioned on the same working day.
Withdrawing optional marketing consent will not remove essential messages required to manage an active account or deliver a purchased service. We do not send unsolicited WhatsApp marketing messages and do not sell WhatsApp numbers.
05. Payments and Refund Information
We may accept payments through bank transfer, Easypaisa, JazzCash and USDT/Binance . Available methods and payment instructions may vary and will be displayed or communicated during enrollment.
Payment screenshots, transaction references and related details are used to verify payment and provide the purchased access.
A refund may be requested before payment verification and activation of digital course access. Once digital access has been activated, the payment is non-refundable, except in cases of duplicate payment, confirmed billing error or where a refund is required under applicable law.
If we cannot verify a payment or cannot provide the purchased access, we may request additional verification or return the payment through an appropriate available method.
06. How We Share Information
We do not sell or rent personal information, WhatsApp numbers or student records to third parties for their own marketing.
We may share only the information reasonably required with service providers that help us operate, including:
- Website hosting and security providers.
- Learning management and course-delivery platforms.
- Website forms, email and communication providers.
- Banks, payment services or cryptocurrency payment platforms used to verify or process a transaction.
- Meta and WhatsApp-related service providers where WhatsApp communication is used.
- Professional advisers, regulators or authorities where legally required.
These parties may only receive information relevant to the services they perform or the legal requirement involved.
07. Data Retention
We retain personal information only for as long as reasonably required for the purposes described in this policy, including the following general periods:
| Information | General Retention Period |
|---|---|
| Payment screenshots and verification records | Up to 12 months after verification, unless longer retention is legally required. |
| Student account and course-progress records | While access remains active and, where necessary, up to five years after the last account activity. |
| WhatsApp consent and opt-out records | While the number is used and up to five years afterward for consent and compliance records. |
| Support messages and service correspondence | Generally up to three years after the matter is closed. |
| Security and technical logs | For a reasonable period required for security, fraud prevention and troubleshooting. |
Some information may be retained longer where required for legal, regulatory, taxation, accounting, dispute-resolution or security purposes.
08. Course Access and Account Records
Programs described as providing lifetime access are intended to remain accessible for the operational lifetime of the relevant program and platform, subject to these terms, technical availability, security requirements and any applicable legal restrictions.
Course-progress and account records may be retained while access remains active so that students can continue using previously purchased learning materials.
09. Cookies and Technical Information
Our website and its service providers may use cookies or similar technologies required for login sessions, account security, website functionality, preferences, performance measurement and fraud prevention.
You may control cookies through your browser settings. Blocking essential cookies may prevent login, account access or certain website features from working correctly.
10. Data Security
We use reasonable administrative, technical and organizational safeguards to protect personal information from unauthorized access, misuse, alteration, disclosure or loss.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Students are responsible for keeping their passwords confidential and should notify us if they suspect unauthorized account access.
11. Your Privacy Choices
Subject to applicable law and reasonable identity verification, you may request:
- Access to a copy of personal information held about you.
- Correction of inaccurate or incomplete information.
- Deletion of eligible personal information.
- Withdrawal of optional marketing consent.
- Information about how your data is being used.
We aim to acknowledge and respond to valid privacy requests within 10 working days. Complex requests or legally required verification may take longer, in which case we will provide an update where reasonably possible.
Deleting information required for account operation may end your ability to access the student account or purchased digital materials. Certain payment, consent, legal and security records may not be immediately deleted where retention is legally or operationally required.
12. International Service Providers
Some hosting, payment, communication, security or technology providers may process information outside Pakistan. Where this occurs, we take reasonable steps to use established providers and limit shared information to what is required for the relevant service.
13. Children’s Privacy
Our programs and services are intended for adults. We do not knowingly collect personal information from anyone under the age of 18.
If you believe a person under 18 has submitted personal information to us, please contact us so we can review and take appropriate action.
14. External Links
Our website may contain links to third-party websites or services. Their privacy practices are controlled by their own policies, and Agency Learning Lab is not responsible for the privacy practices or content of independent third-party websites.
15. Changes to This Policy
We may update this Privacy Policy when our services, processes or legal obligations change. The revised version will be published on this page with an updated “Last Updated” date.
Material changes affecting active students may also be communicated through email, WhatsApp or the student platform where appropriate.
Contact Agency Learning Lab
For privacy questions, consent withdrawal or data requests, contact:
Email: info@agencylearninglab.com
Support/WhatsApp: +92 320 9040000
Support Hours: Monday to Saturday, 09:00–20:00 (Pakistan Time)
Registered Office:
Office No. 2, Ground Floor, House No. 3,
Near Punjab Bar Council, Justice Qiyani Fane Road,
Lahore, Punjab 54000, Pakistan